کتاب صوتی انگلیسی دوراهی نوآوران

His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller – one of the most influential business books of all time – innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right – yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.